The cast of the upcoming Barbie movie faced criticism from fans for their attire during a press junket. The entire team, except Margot Robbie, was dressed in beige and gray colors.
Ever since the Barbie movie was announced, excitement among fans has been soaring. As the release date approaches, the promotional tours for the film have increased in recent months. The entire cast of Barbie is engaged in a series of press junkets one after another.
During one of these events, the entire team, including director Greta Gerwig, arrived dressed mostly in neutral colors. People on the internet referred to these colors as “sad beige.”
Only Margot Robbie understood the project
The Barbie movie is known for its lively and pink atmosphere, so it was quite surprising for fans to see the castmates and director dressed in such uninspiring fashion. The contrast became even more apparent when compared to the lead actress, Margot Robbie.
Unlike her co-stars, who seemed out of place, Margot Robbie embraced the theme perfectly. She wore a beautiful pink mini dress by Valentino, which paid tribute to a dress worn by supermodel Karen Mulder in the iconic 1993 Valentino collection. Karen Mulder is often seen as a real-life Barbie.
Some fans playfully commented that the cast of Barbie seemed to be promoting a different movie altogether, namely Christopher Nolan’s highly anticipated film Oppenheimer. This statement held some truth, as Oppenheimer is a historical drama with a completely different storyline. The somber and dull colors worn by the Barbie cast would have suited that movie better. It seemed like a mismatch for their own movie promotion.
Is the Barbie movie using another marketing strategy?
The promotional tour of Barbie has been a remarkable lesson in marketing. Through intentional and unintentional buzz, this film based on Mattel toys has captured the current trends and interests in a way that hasn’t been achieved by other movies in a long time.
Considering this, it wouldn’t be surprising if the dressing choice made by the cast and director is another marketing strategy aimed at promoting the movie in an unconventional manner. What adds more to this speculation is that in all the previous promotional events they attended, the cast made an effort to align with the unique style of the film by wearing pink. This particular event, however, stands out as an exception, raising eyebrows and sparking discussions.
No matter what anyone says, the excitement surrounding Barbie is genuine. Whether it’s the supposed competition with Christopher Nolan’s Oppenheimer or the Barbie-themed mansion listed on Airbnb, everything related to the movie has been creating a lot of anticipation. Now, all that remains is for the movie to fulfill its promises and meet the expectations.